About Us

Our Mission
At yuyeti, we believe life’s best moments are those spent outdoors—on adventures, by campfires, on trails, at the beach. Our mission is to create premium gear that enhances your connection to the wild: durable coolers, insulated drinkware, rugged bags, and lifestyle accessories built to last.

Who We Are
Founded in 2006, yuyeti began with a simple vision: to build the hard coolers we’d use ourselves every day. Over time, we expanded into drinkware, soft coolers, bags, and outdoor living collections. Through each step, our commitment remains the same: no compromises—only design and build with purpose, reliability, and performance in mind.

What We Offer

  • Premium Quality Gear: From hard coolers to insulated tumblers, each yuyeti product is engineered with advanced materials and tested under real-world conditions.

  • Innovative Design & Features: Leakproof lids, superior insulation, rugged builds, ergonomic handling—every detail is intentional.

  • Sustainability & Responsibility: We strive to reduce waste, use responsible sourcing, and support wildlife conservation efforts as part of our #KeepTheWildWild promise.

  • Customer-Centric Service: We back our products with reliable warranty support, hassle-free returns, and responsive customer care.

Why Choose yuyeti

  • Built to Outlast: Our gear is designed to perform in extreme conditions and stand the test of time.

  • Transparent & Trustworthy: We publish clear product specifications, warranty policies, and service guidelines so customers always know what they’re getting.

  • Community & Values: We are more than a brand—we are a community of outdoor lovers who share in preserving nature and pushing limits.

Our Commitment
We are committed to constant improvement. From material selection to supply chain auditing, every decision is rooted in our ethos: create lasting gear, delight our customers, and protect the wild places that inspire us.

Thank you for joining us on this journey. We hope yuyeti gear inspires your next adventure.

About our company

Yuyeti is operated by JSSL CLOTHING LTD, a legally registered UK company (Company Registration No. 14228677).
    Verify our company registration here.